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Modern Business Administration, by Robert C. Appleby
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The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses. User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.
- Sales Rank: #93270 in Books
- Published on: 1994-06-10
- Released on: 1994-06-10
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.75" w x 1.00" l, 2.10 pounds
- Binding: Paperback
- 512 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
Very high quality information
By Jason
I purchased this book to teach business administration at one of the universities, and it really help. The price was so low due to being used book, but I got it brand new. Very good book.
3 of 4 people found the following review helpful.
Good way to start
By Ye Wei
This book is a very hot B.A student book in business colleges. Published by Pitman Publishing, it arrived its 6th edition uptill now. The author covers every the most important aspects in modern business administration life.
I read its 5th edition in 1995, when I was in college. It's my startup book for my concurrent career as a business consultant. I am not really sure if the author has plan to update its content recently, as we know that business environment changes violently nowadays. Hope we can read its 7th edition soon.
1 of 1 people found the following review helpful.
Four Stars
By Aleena Johnston
Just what I needed
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