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Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade, shares the ten practical, common sense leadership principles that guided his own journey. It's not the magic that makes it work; it's the way we work that makes it magic.
- Sales Rank: #10236197 in Books
- Published on: 2008
- Original language: English
- Binding: Paperback
- 270 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Common Sense and Magic
By Jessica Bailey
Walt Disney World is an organization that has a 70% return rate for guests, as well as one of the lowest employee turnover rate. Disney World is considered to be the biggest tourist attraction, 25,000 acres with four parks, 32 hotels, as well as plenty of other buildings to maintain. When visiting, guests often feel as though they are in a land of magic due to how the front line employees (maids, street sweepers, desk clerks) treat the guests. Yet behind good front line employees are their leaders that enable them to create magic. Cockerell was once that leader; VP of Operations; the man who made the giant city sized tourist attraction run smoothly. His strategies are listed simply and filled with common sense ideas that although he doesn't reference any, can be backed up with research. The checklists at the end of every chapter enables the reader to easily put forth what they learn from the book into their own company or even in smaller leadership roles that they may have. Since it is filled with 'common sense' the strategies are very easy to understand, especially since in his work life, Cockerell has many examples to pull from that show why he leads the way he leads, and why you should lead that way too.
Cockerell provides vivid examples of why he uses the strategies that he uses, as well as why the reader should use them as well. His writing style is simplistic as well as very organized, making it a very easy read. The way he organizes his book seems to also showcase how he is a very organized leader and gives merit to his book. His book allows the reader to go inside one of the most well-known companies and see exactly why the company works the way that it works. Reading it will give incite on why they have the lowest turnover rate, and why guests can’t seem to get enough of the theme parks.
The leadership strategies Cockerell provides are very easy to understand, as well as to follow. I highly recommend this book to anyone who wishes to be a leader, or even a great employee. The book not just for those in the workforce, the ten common sense strategies can be used by many people in different positions in their life. This makes the book a very good read for anyone who is interested in improving their relationship with those around them, being more trusting and fair.
I gave this book five stars being that when one visits the park, you can see for yourself that the leadership strategies employed by Walt Disney Worlds are one worth attempting. Disney World does create magic, and reading this book will enable one to create magic in their organization or their life as well.
4 of 4 people found the following review helpful.
Excellent business and life lessons
By Reviewer
Overall, Mr. Cockerell's book provides straightforward and common sense lessons for creating better companies, better employees, and a better you. I appreciate the frank and honest approach taken in the book. The author discusses his successes and failures evenly, even when his mistakes led to physical retribution from his employees! Considering the hospitality industry's complex operational and HR issues, I can appreciate his recommendations that are easily implementable yet powerful ways to improve a business.
One issue I have with the book, while not directly relevant to the overall subject, is not discussing in enough detail the importance of developing a company's long-term strategy for success. Anecdotally, I have heard that Disney has a large number of fresh out of business school MBAs that are more concerned about short term profits and cost control than maintaining high quality standards and preserving long-term brand identity. I would be interested to get the author's reaction to this challenge, which he surely must have dealt with during Eisner's last years as CEO. While the author must consider his relationship with his former employer, it would have been interesting to get his reaction to a sore subject that many would argue has challenged the long-term success of Disney's brand.
I hope Mr. Cockerell considers writing more life and business lessons in a future book. I will be among those to purchase a copy!
0 of 0 people found the following review helpful.
Lee Cockerell is the modern-day, plain-speaking advice giver
By Alfred Getler
Lee Cockerell is the modern day plain speaking advice giver.
This book is one you can buy for your entire team or the employees of your small to mid-sized business and re-chart the course. There is no other book that boils down the DIsney way and makes it applicable for the every day manager.
I love Cockerells way of making his message direct and understandable. Plus, this is management theory crap from an academic theorist. This is a book from a guy that walks the walk (even though it appears the walk was through the happiest place in the world; Disney World.
There are not many business books out there that you can read a chapter, put the book down and go and affect change in your organization.
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