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Copy Workshop Workbook: Second Edition, by Bruce Bendinger
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The #1 book on advertising copywriting. Lots of examples. Fun to read.
- Sales Rank: #2211721 in Books
- Published on: 1993-08-04
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l,
- Binding: Paperback
- 396 pages
Most helpful customer reviews
6 of 6 people found the following review helpful.
Copywriting course between two covers!
By G. Maxwell
If you are looking for a foundation on which to build a copywriting career then you should buy this book.
It lays a solid foundation in advertising history, marketing strategy, and copywriting. Even demonstrates how to write various types of advertising. It's no hyperbole to state that it is a whole course on copywriting fundamentals between two covers!
If you are serious about becoming a copywriter, your best move is to get this book first.
8 of 8 people found the following review helpful.
This book can improve your writing...
By A Customer
For many years, this has been the #1 college textbook for communications majors. It imparts the principles needed for one of the most harrowing jobs in the world of business -- writing the copy for ads and commercials. (But as a matter of fact, most of the principles of copy writing are also the principles of good writing in general, so you don't have to be an ad man to benefit.) The author says, "Having a good time is one of the ways you make great advertising." And this book is fun! Even better, after reading it, you will never look at any advertisement anywhere the same way.
8 of 8 people found the following review helpful.
An Important Book for anyone starting an advertising career
By A Customer
The book is full of case histories and self-tests.
It is written in an easy to read manner and is very visual in its layout. It mainly tackles the creation of ads and campaigns and traces the history and evolution of the creative process.
Strongly recommended to students and younger executives of advertising.
I also recommend Ogilvy on Advertsing which deals also with the professional aspects of agency work.
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